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high school logo design

LOGO & BRANDING | WEBSITE | SIGNAGE | PROSPECTUS | PHOTOGRAPHY

school branding corporate manual
wilson design group logo element

Lutterworth High School Project

The Brief

The principal outcomes from the consultation phase of this project were to create a new identity that portrayed a sense of heritage and underpinned the school’s commitment to traditional values of learning and not to dilute, but rather enhance the reputation of this ‘Ofsted Outstanding’ school. At the same time, the logo, as the keystone of the identity, needed to reflect the progressive nature of the school’s ambitions and the importance placed upon the adoption of new technologies, ideas and learning environments, such as the new Learning Hub and the installation of integrated digital resources.

School Corporate Identity Manual

wilson design group logo element

Lutterworth High School Project

The Brief

The principal outcomes from the consultation phase of this project were to create a new identity that portrayed a sense of heritage and underpinned the school’s commitment to traditional values of learning and not to dilute, but rather enhance the reputation of this ‘Ofsted Outstanding’ school. At the same time, the logo, as the keystone of the identity needed to reflect the progressive nature of the school’s ambitions and the importance placed upon the adoption of new technologies, ideas and learning environments, such as the new Learning Hub and the installation of integrated digital reources. Since the status of the school was changing, this was a fairly open brief and a chance for a fresh start, requiring no particular loyalty to the school’s previous visual identity.

school branding corporate manual
wilson design group logo element

School Identity

The Solution

The final design solution of the logo incorporated a crest to refer to traditional values, but designed with a uniquely fresh and contemporary look to reflect progressive attitudes within the school. Dynamic elements are used to suggest the sense of ‘social mobilty’ through quality education.

The ‘often seen’ symbols within school crests were dispensed with to project a clear, strong and decisive mark. Colour combinations within the identity reflected those used within the school building and significantly those of newly refurbished areas. The use of the abbreviation of ‘LHS’ was finally decided upon as this was the term affectionately referred to for the school by students.

school signage lincolnshire
school prospectus design concept
wilson design group logo element

Propsectus

Implementation of the identity

New school branding cohesively applied to all Lutterworth School digital and printed publications, with consistent implementation of corporate styling, graphical elements and colour schemes.

wilson design group logo element

Identity Implementation

Lutterworth School prospectus

The new school branding was cohesively applied to all Lutterworth School digital and printed publications, such as the prospectus and website, with consistent implementation of graphical elements, colour schemes and photographic styles.

school prospectus design concept

Photography for prospectus and website

wilson design group logo element

Carefully crafted, panoramic style of photography, avoiding distortion, used for inside spreads of the prospectus to clearly show the school facilities,.

prospectus design panoramic photography learning hub
wilson design group logo element

Website

Implementation of the identity

Multi-functional, fully responsive, bespoke website design and development, for automatic reformatting and viewing on desktops, laptops and all hand held devices. Incorporates ‘google analytics’ and integrated marketing tools.

… so much more than a website, but a powerful marketing strategy tool.

responsive website design in leicester
schools uniform school badge design production
wilson design group logo element

School Uniform Design

Implementation of the identity with student participation

Pupils actively participated in the conceptual element of the logo with Wilson Design Group and Lutterworth staff and played a key ‘decision making’ role of how the uniform should look. Students and staff consulted with a well know Leicestershire Clothing manufacturer and distributor in the design of the school tie.

wilson design group logo element

If you have been inspired by any of our projects ...

wilson design group logo element

... and need to know more, please contact us

  • London and The South: 0203 588 0585
  • Midlands and The North: 01522 510 716
  • contact@wilsondesigngroup.co.uk

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