The essential brief for Wilson Design Group: to create an inspiring school brochure that reflected the many attributes of the school, including its beautiful surroundings; community partnerships; the emphasis placed upon inspiration, exploration, discovery and creativity; the pervasive sense of well-being throughout the school and the practice of continuous nurture.
The solution: a combination of photographs of both pupil activity and corresponding educational resources are themed throughout the pages to complement the text within each section. Inspirational quotations interspersed throughout the brochure also reinforce the school’s philosophy and their approach to children’s learning.
The brochure uses dramatic photography with rich lighting and inspirational quotations interspersed throughout.
It was essential that the brochure reflected the sense of well-being and the joy of learning, pervasive throughout the school, through the choice of photographic subject matter and lighting techniques. Brief paragraphs spread out within the brochure, using carefully constructed sentences helped to deliver a clear story of the school in an easily digestible manner.
“They may forget what you said, but they will never forget how you made them feel.”