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ACADEMIES OF THE TRUST

LOGO & BRANDING | WEBSITE | SIGNAGE | PHOTOGRAPHY
wilson design group logo element

Multi Academy Trust Project

Branding and web design development
multi academy logo

This project demonstrates our delivery of a complete package of presentation material needed for academy conversion. 

Our dedicated team bring together expertise in all areas of design and production of marketing material required for academy conversion, essentially being an ‘academy conversion package’. This brings the benefits of greater cost-effectiveness through economies of scale and ensures the consistent implementation of new visual identities. This project exemplifies cohesive design across all academies of a Multi Academy Trust. Starting with the overarching Trust logo design and corporate identity, branding is then considered in parallel for all member academies. We are meticulous about the cohesive application of a new identity, right through to the minutiae of typographical and all graphical styling.

Harmoniously, fusing technology and creativity together with ‘joined up thinking’ is at the heart of everything we do. 

wilson design group logo element

Multi Academy Trust Project

Branding and web design development

This project demonstrates our delivery of a complete package of presentation material needed for academy conversion. 

Our dedicated team bring together expertise in all areas of design and production of marketing material required for academy conversion, essentially being an ‘academy conversion package’. This brings the benefits of greater cost-effectiveness through economies of scale and ensures the consistent implementation of new visual identities. This project exemplifies cohesive design across all academies of a Multi Academy Trust. Starting with the overarching Trust logo design and corporate identity, branding is then considered in parallel for all member academies. We are meticulous about the cohesive application of a new identity, right through to the minutiae of typographical and all graphical styling.

Harmoniously, fusing technology and creativity together with ‘joined up thinking’ is at the heart of everything we do. 

multi academy logo
modern multi academy trust web design
wilson design group logo element

Logos for member academies

A family style retaining individual relevance

Within the design of the logos for each member academy the same typographical font and style is used. Consistency exists between the visual relationship of the motif and typography. Flat abstracted styles are used throughout for the motifs. 

In each case we took an inclusive approach, organising a preliminary design session with pupil and staff participation. We discussed ideas and thought about basic concepts for new logos that might have meaning and particular relevance to their school and their community.

The final solutions for each, reflected significant aspects of their heritage in terms of place and history and also to their aspirations, which would make sense to both the pupils and their communities.

Our objective is always more than just to create a logo, but rather to; create a visual identity that gives a sense of ownership to all stakeholders; to ensure that the individual and unique aspects of an academy are reflected in the branding process, whilst still at the same time ‘sitting comfortably’ underneath the Trust’s ‘corporate umbrella’.

wilson design group logo element

Exterior Signage and Display

Cohesive implementation across all academies of a Trust

Shown opposite is one of the many large scale, exterior displays executed for one of the Trust academies. Again this came as a package of presentation material with the display and all new signage required, being designed and installed in one operation. 

A budget was designated for all of the requirements for each academy and pricing agreed. Within the academy conversion process the names of most of the schools were changed, therefore requiring new branding and its application, not just to all signage but to all other marketing material including their websites. We provided an ‘Academy Conversion Package’ treating the project holistically and ultimately making significant savings for our school clients.

school display

Display photography, design and installation: Wilson Design Group. Click on image to enlarge.

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Photography - A cornerstone

And possibly the Cornerstone of everything

There is a strong argument, we believe, for ranking photography as something of a ‘cornerstone or foundation stone’, within the whole process of building an ‘MAT package of publicity’. It is often one of this first elements to be instigated in the process. Certainly any kind of digitally produced or printed material, such as a website, prospectus or display is going to look dull without stunning photography, no matter how well designed and finished.

That’s why we place such importance around the whole subject of photography within schools. It’s why we plan holistically with our inhouse photographer, to ensure the style and format of photographs complement the design and branding upon all marketing and publicity material required by an organisation. ‘Joined up thinking’ once again being key.

wilson design group logo element

PHOTOGRAPHY FOR WEBSITES AND DISPLAYS

school children learning photography
educational photography
school art projects

From Sketches and Ideas to Concept and Reality

View All Projects